Image ads, built like
the brands that scale.
Concept ads for four invented brands, in the formats that have been running for months at AG1, IM8, Grüns, Glow Recipe, BARK and others. Every ad carries its selling logic: who it is for, which angle, which hook, which lever.
57 ads. 4 brands. 50 formats.
Concept work. MORROWLY, PLUMI, HALCYRA and LOAFY are invented brands. Every claim, every voice and every offer in the images is concept, not a real customer.
Four brands, four categories.
Each brand has a product, an avatar and one main pain. Every ad grows out of that, not out of the picture.
MORROWLY
Daily nutrition
A daily nutrition powder, 30 sachets on subscription.
- Avatar
- Professionals between 35 and 55 for whom “a bit tired” has become the default.
- Pain
- A drawer full of bottles, none of it dosed right, no difference in daily life.
PLUMI
Creatine gummies
5 g of creatine in three sour-plum gummies, starter pack free.
- Avatar
- Women between 28 and 45 who train two to four times a week and want neither powder nor the gym-bro look.
- Pain
- Afternoon slump, foggy head, workouts feel sluggish, powder tastes like chalk.
HALCYRA
Barrier skincare
A ceramide cream in a cobalt jar, plus peptide drops.
- Avatar
- Women between 25 and 40 with irritated, dry skin who have already tried too much.
- Pain
- Skin feels tight and stings after every new product, makeup sits badly.
LOAFY
Dog supplements
Soft chews for digestion, joints and coat, first box with a free Loaf Bed.
- Avatar
- Dog owners between 28 and 50, the dog is family.
- Pain
- Sensitive stomach, stiff joints in the older dog, a dog that refuses pills.
How the work gets made.
We read the market first
Before a single pixel, we look at what has been running for months at the brands that scale, and why it keeps running.
Selling logic before design
Every ad answers who it is for, which pain it names and which lever it pulls. The picture comes after the argument.
Built with AI, judged by eye
Image generation does the production. Layout, copy and the final cut are ours. Nothing ships that we would not run ourselves.
Three creatives for your product. Free.
We read your ads and your shop, build three creatives for your product and send them ready to run. If one of them performs, we talk.
Get three creativesOr reply to the message that brought you here.