Story spot: Power from the roof.
Four people, four everyday lives, one thing in common that only lands at the end. Photorealistic, with voice-over and music, built on a viral format.
30 seconds · 4:3 · Photorealistic
Run it as content. Run it as ads. It never feels like one.
- 01
Your own characters, your own series, your own audience.
Watched by choice, even when you pay for the reach.
- 02
One cast. Feed, community and sales.
The same characters carry your channel, your community and your ads. People who know them look again.
- 03
Not only for the Duolingos of this world.
Until now, only the biggest brands could afford their own entertainment universe. Watch-to-Buy changes that.
„Would someone in the feed notice it's advertising before watching to the end?“
We ask every video this question before it goes out. If the answer is yes, we rebuild it.
The feed is no longer a shop window. It is a stage.
The feed shows what holds you, not who you follow. Brands there do not compete with other advertisers but with every creator, every series and every joke in the same swipe. At the same time, that feed is where people discover, check and buy brands, in a shop as much as with a broker or in an app. The brands that win deliver formats people choose to watch, again and again.
- 93%
- of time on Instagram goes to whatever entertains, only around 7% to people's own circle. For brands, followers alone no longer bring reach.
- Meta, data filed in the FTC trial, April 2025
- 62%
- of Instagram users worldwide use it to research brands. What they find from you there shapes how they see your brand.
- DataReportal Digital 2025, GWI data, February 2025
- 48%
- of 16 to 29 year olds in Germany have already bought through social networks. Your next customers buy in the feed.
- Bitkom Research, survey October 2025
Duolingo understood this.
The owl is a character with its own series, not a logo with an offer. In its Q3 2025 shareholder letter, Duolingo writes that user growth slowed, partly because it posted less of that unhinged content. Now it is ramping it back up. A listed company is telling its shareholders that unhinged content is part of its growth.
Duolingo, Q3 2025 Shareholder Letter, filed with the SEC, November 2025
You can buy reach. You can't buy people watching and coming back.
Unless you let us build the formats for it.Selected work
Client work, with sound. We only show work with the brand's approval, there is more in the call.
3D animation: people made of water.
30 days, in German. Script, claims and offer came from the client, world, characters and film from us.
Animated film: The man who drinks everywhere.
A hiker drinks from the filter bottle where he shouldn't. At a mountain stream, a cattle trough, a city fountain.
Freecash: Same Couch.
One couch, two perspectives. An independent story concept for an app, built around everyday life, humour and a clear reveal.
Spec work. Independent concept, not commissioned by or created in partnership with Freecash.
Your format goes here soon.
A pilot with one format, one channel, one market.
Formats people actually watch.
For trades, restaurants, agencies, consulting, SaaS and payments. Explore how each format explains your service or turns it into a story. The style examples show spec work and original concept visuals.
Stoffpuppen / Textile puppets · Konzept / Concept
Textile puppets
Tactile characters with personality.
- What for
- A deliberately crafted puppet world makes consulting and services approachable. Shapes, fabrics and expressions are clearly stylised.
- As an ad
- A familiar customer moment leads to a consultation or enquiry.
- Organic
- Recurring characters tell little everyday stories.
One scene. Ten languages.
One idea, localised for different markets. Choose a language to see translated on-screen text and subtitles in the film.
Freecash · Independent spec work, not client work. Silent text localisation preview.
One character, two uses.
WOLKI shows a possible content mix: team reels, product photos and campaigns form the everyday brand presence. Our characters and stories add new formats that can also run as ads.
WOLKI
Explore our sugar worldwolki.sweets
Sponsored · Demo
wolki.sweets
WOLKI
126
Posts
18.4K
Followers
214
Following
WOLKI · Sweets & good moods
Sweets · Demo profile
Sour sweets. Cloud-nine moods.
New flavours, our team & a little cloud drama.
wolki.example
FollowMessage
WOLKINEW ON THE CLOUD
AI series
AI series
WOLKITEAM SWEET OR SOUR?
AI seriesWOLKIYOUR WEEKEND MIX
AI seriesFictional brand and illustrative channel preview by BB Brands. Posts and account figures are demo data, not a client reference.
Fast to market. Tested small.
You decide how to start. Every route can be tested in isolation, with one format, one market and a few videos, before you put more behind it.
Post directly
The videos run organically on your Instagram and TikTok channels and earn reach and community.
Ads only
You run the videos only as ads on Meta, TikTok or YouTube. Nothing changes on your profiles.
Trial reels first
Instagram shows trial reels only to people who don't follow you yet. You see real reactions, your followers and your profile stay untouched.
Scale the winners
Whatever performs best in the test becomes an ad. Media budget only goes into formats that have already proven people watch them.
Your goal, our strategy.
We start from your goals: reach and community on your own channels, sales through ads, or both. If you bring your own scripts, we produce them. If you want, we write the scripts and hooks ourselves, build the strategy behind them and carry it all the way through.
Your goals
Reach, community, explaining the product in an entertaining way, selling. We start from what you want the videos to do.
Your scripts
If you already have scripts, we produce them. You approve before anything is produced.
Scripts and hooks
If you want, we write the scripts and hooks ourselves.
Execution
We build the strategy behind them and carry it all the way through, to the finished video for feed and ads.
How it works for you.
From your goals to the finished variant in every language. You have one point of contact, we handle the rest.
You stay in control.
Your guidelines as a checklist
We read your ad guidelines and check every scene against them before it reaches you.
Approval before production
Scripts and characters come to you first. We produce only after your sign-off.
One point of contact
Strategy, scripts, hooks, production and localisation from one hand instead of many vendors.
How we start.
Start small, learn fast, then scale.
Pilot
One format, one channel, one market. Together we see what lands with your audience.
Scale
More formats, markets and languages. What works in the pilot gets scaled in variants.
Always on
A fixed production slot every week, fixed characters and a fixed look across all channels.
Questions
Can you tell it's AI?
We build formats that deliberately look like animation, clay or film, not like a failed attempt to look real. Every video is checked for anatomy, continuity and sound before delivery.
Does this fit a regulated industry?
Yes, if the rules are part of it from day one. We read your ad guidelines before the first script and check every variant against them.
Who writes the scripts?
We do, when you want us to. We write the scripts and hooks ourselves, starting from your goals, and we build and fully execute the strategy behind them. If you bring your own scripts, we produce those. You approve every script before production.
Which languages?
Up to ten languages from one production, re-voiced rather than just subtitled.
How fast is it?
The first video arrives 24 hours after the script is approved. We agree the rhythm for ongoing production in the call.
Let's talk about your feed.
No pitch deck. We look at your channels together and show you which format makes sense for you first.
Moritz Bohmbach
Founder, your point of contact
The only videos people choose to watch to the end. Even when they run as ads.